How We Got Here
Back in 2018, I was working with a manufacturing company in Melbourne that couldn't figure out why their profit margins kept shrinking. The books looked fine on paper, but something wasn't adding up.
After three weeks of digging through their operational data, we found it – a pricing structure that hadn't been updated since 2015, coupled with material costs that had crept up gradually. The fix was straightforward once we saw the whole picture.
That experience taught me something important: most businesses have the data they need to make better decisions. They just don't know how to connect the dots. That's why azenucovivirolirano exists – to be the bridge between raw numbers and actionable business insights.